RARE Vintage A&P Grocery Store Manual MERCHANDISING FRUITS and VEGETABLES 1st Ed - $100 - (Silver Spring, MD)

Merchandising Fresh Fruits and Vegetables By The Great Atlantic & Pacific Tea Company [FIRST EDITION] Jersey City, NJ: Great Atlantic and Pacific Tea Company, 1948. Bound in limp, spiral-bound, stamped, faux leather binder. Measures 12-1/2 x 9-3/4 inches; 101 pages illustrated with 49 color off-set lithograph illustrations (some full page, most half-page) and 11 black & white illustrations (all half-page). A post-war era merchandizing manual produced for in-store use for selling produce at the iconic American supermarket. “No other department in a food market can do more to build good will, create traffic, increase total sales, attract new customers, and hold old ones than a top-notch Fresh Fruit and Vegetable Department, intelligently managed and skillfully operated…” Divided into ten main sections: Introduction; Our Produce Business; Customer Service and Satisfaction; Formula for Personal Success; Intelligent Ordering; When Produce Arrives and After; Effective Produce Merchandising; Produce Displays That Sell; The Fresh Fruits and Vegetables You Sell; and Index. Of special interest is the extensive section “Fresh Fruits and Vegetables You Sell,” which covers each individual fruit and vegetable in detail, discussing ripening, care and handling, display, and more, nearly all including a vibrant color illustration. An apparently scarce title - no online seller is currently offering another example, and WorldCat/OCLC locates no institutional holdings. A rare opportunity for the advanced collector of vintage A&P, grocery store, or advertising memorabilia. Owner name on front blank page (and on tape on back of front cover), light foxing on a few pages, otherwise a complete, well-preserved, attractive copy. NOT EX-LIBRARY. ................................................. Shipping @ $5.95 anywhere Mainland USA; Expedited and insured shipping available, international bidders welcome. Combined shipping gladly offered for multiple purchases. International Buyer…

Posted in Silver Spring, MD, Collectibles
From ebay.com - 1 month ago